AGRICULTURAL RESEARCH IS THE #FUTUREOFCOFFEE
Agricultural research helps us identify what “sustainability” means for a coffee farmer. Through research, we find transformative technologies and approaches to coffee farming that produce the largest financial and environmental benefit for the least cost. Using advances in agricultural science, it is possible to dramatically improve coffee yields, coffee quality, climate resilience, and farmer livelihoods.
World Coffee Research is conducting agricultural research vital for the future of both coffee business and farmers. This International Coffee Day, be the #futureofcoffee by donating or becoming a member of WCR.
[Check out WCR'S work here.]
NEW COFFEE VARIETIES ARE THE #FUTUREOFCOFFEE
WCR is developing the next generation of high yielding, resilient coffee varieties, while increasing quality in the cup. They are conducting the first global research to drive best agricultural practices, minimize inputs and environmental impacts, and maximize farmer incomes.
World Coffee Research has already delivered impressive results: In just five years, they have established 46 new coffee varieties in development, two global breeding hubs, and an unprecedented international network of research trials to test variety performance, agricultural approaches for climate resilience, and to track and control coffee disease/pest movement.
you are the #futureofcoffee
The knowledge and technologies generated by World Coffee Research flow downstream for the benefit of every coffee producer in the world. Help WCR continue this important work. Become a member or donate now.