.01

World Coffee Research is the only organization in the world applying advanced agricultural science for coffee on a world-wide, collaborative basis. WCR enables the global coffee industry to invest in advanced agricultural R&D to transform the coffee sector and make coffee a vital source of global human progress in the 21st century.

Companies large and small—from Keurig Green Mountain, Starbucks, and Illy to Counter Culture, Intelligentsia, Workshop, Square Mile (and over 80 others)— support our cutting-edge research to create new technologies and market opportunities for farmers because they recognize it is an essential precondition for farmers to achieve sustainable livelihoods.

 
WCR is science to save coffee.  It’s that simple, that vital.
— Doug Welsh, Roastmaster, Peet’s Coffee
As a green buyer I see first hand the problems coffee producers face in a rapidly changing and unstable world. Coffee research is dramatically underfunded, but is a vital means to solve and prepare for the challenges ahead. We’re proud to support World Coffee Research in their work to secure the existence and health of coffee and the industry for future generations.
— Annette Moldvaer, Square Mile Coffee
Coffee as an agricultural crop faces an existential crisis. World Coffee Research represents the best industry response to the pressing need for solutions to the myriad problems facing coffee and coffee producers around the globe, executed as a collaborative research support program.  Only the continued strong support of the coffee industry and its leading companies, large and small, can set the stage for a viable coffee future.
— Ric Rhinehart, Executive Director, SCA
As a roasting company, its great that we can lend financial support to a variety of research that affects the entire supply chain. While any additional expense is always a consideration, the WCR Check-Off program is something we feel certain is providing support to a long-term supply of quality coffee and the lives of the people producing it. After 40 years in this industry we know that our future is intertwined with the supply chain and it is our responsibility and in our self interest to do our part.
— Andrew Bowman, Director of Coffee, Tony’s Coffee
We all spend a lot of time talking about sustainability and agronomic issues affecting the future of coffee, which has resulted in lots of good people taking unilateral actions. World Coffee Research are doing something solid and collaborative about it.  WCR seems to me a great example of what happens when we work together to support things that will mitigate the danger from challenges ahead and benefit coffee for us all.
— Dale Harris, Has Bean Coffee, 2017 UK Barista Champion
WCR is not only making great strides to protect the supply of quality coffee, but also creating opportunities for new, exciting coffees for the future. This combination creates opportunities for everyone—from farmers to consumers—to continue enjoying this important part of our lives.
— Brett Smith, Counter Culture Coffee